With the online world changing with a blink of an eye, the website audit has become a necessity for the online businesses.
The website audit covers numerous aspects of your online presence that are crucial to your success and high ROI, therefore, the auditing process includes several different types of audits.
There are several different types of website audit, however, conducting only one will not deliver distinctive and precise data that can be used to form strategic decisions.
Depending on the complexity of your business, and the goals you want to achieve, the website audit can be a combination of several types of audits. The primary goal of the audit is to provide clear insights and tailored recommendation based on the audit data. For that reason, matching the business needs with the audit types that are essential for the business, is the first step towards successful and comprehensive analysis.
Website SEO Audit
The SEO efforts should always result in high search rankings, strong visibility and easy access to the website. The SEO audit focuses on the technical areas that can significantly impact the position your website holds on the search engines.
As a result of the SEO audit, you will be able to fix:
- Visibility issues such as blocked pages, page errors
- Link issues such as broken links, missing anchor, issues with internal or external links
- META issues such as missing page titles and descriptions, missing keywords, missing analytics for website’s basic performance
- Content issues such as duplicate content issues, low word count, content that is not optimized
- Image issues such as broken image links, missing ALT text, missing image title
Moreover, the SEO audit also covers the following important SEO factors:
- Page authority check
- Domain rank and authority check
- Domain trust check
- Load time
Website Design Audit
The design audit is conducted to check if the website follows the latest design and UX/UI trends that create a unique experience for the visitors.
This audit concentrates on how the visitors interact with the website and reveals if the website structure, color, and content create an intuitive experience for the visitors while searching for the product or the information they need.
Technical website audit
The technical website audit will answer the question of how clean and error-free the website code is. The code impacts the page speed, therefore it impacts the search ranking and the user experience.
The competitor analysis gives clear insights on how the website performs against the leading industry competitors. It compares the tactics used to attract and retain visitors, the methods used to deliver a message via online media, and the basic SEO strategies used for search engine rankings. The analysis of the gathered data will guide the next steps towards better ranking than the competitors.
Social media analysis
The social media analysis provides information on how the social media profiles are integrated into the website. Moreover, the analysis gives information on the frequency of posting website links to social media, the level of interaction with both negative and positive comments, the amount of website content shared with direct links on all appropriate social media accounts, and much more.
Online reputation audit
The online reputation audit is conducted to understand whether the brand enjoys a positive or negative reputation among the audience. The cautious monitoring process will indicate if the brand enjoys more positive or negative reviews, comments, shares, and listings on various review and social platforms.
Stay tuned for the second part of the list.