As a business owner, there are so many things on your mind. Google reviews can seem like just another item on a never ending list of things to do.
While getting reviews can sometimes feel like an uphill battle, they are essential to keep your business moving forward.
With so many platforms, it can be overwhelming to decide which ones deserve your attention. The answer is, all of them. Wherever there are customers is where you want your business to be.
However, getting Google reviews may rank higher than any other platform you are considering. Google has become a household name, used by people of all ages and backgrounds to get information that is quick and (mostly) accurate.
In fact, Google processes more than 63,000 queries everys second of the day! It seems we have all become reliant on the accessibility of information and Google has certainly played a major role in that.
That accessibility is what brings potential customers to Google in search of businesses that provide a service that they are looking for.
When they find you, wouldn’t you like them to find reviews that explain to them why doing business with you makes sense? Google reviews are your opportunity to do just that.
And while some review platforms look down on soliciting feedback from customers, Google actually encourages it. You could even say they make it easy.
Google allows you to generate a special URL, unique to your business, that takes your customers directly to your review page.
However, before you get ready to start receiving those stellar Google reviews from your customers, there are a few things to get in order.
Verifying Your Business With Google
Google verification helps you to maintain consistency across Google for your business and ensure that there are no false representatives posing on behalf of your business. Follow the steps below to get verified and ready for customers to find you. The verification process is crucial to be able to manage information across Google properties. In other words, if you were considering skipping it, think again!
Step 1: You’ll first need to create a Google My Business account here. If you’ve already done this, be sure to verify that all information is accurate.
Step 2: If all of the information is correct, click Mail at the top of this page. Google will then send a postcard to your business address to verify the information is correct.
Step 3: Once you receive your postcard, sign in to your Google My Business account. Click Verify Now under Verification Needed. You will be directed to enter the code found on your postcard.
It can take up to a few weeks for your business to be live on Google, but you are now free to actively manage your account. Now, you’ll be able to receive Google Reviews, a step towards greater online visibility.
Check out our Yelp guide for information on how you can start getting more reviews on Yelp!